Shell joins forces with LEGO on new Ferrari collection

Shell joins forces with LEGO on new Ferrari collection

KARACHI  - PR - Shell will launch a new promotion in collaboration with Ferrari and the LEGO Group. The unique range of limited edition LEGO models and LEGO Minifigures will be available in Pakistan with the purchase of Shell Helix Synthetic Motor Oils and Shell Super.
The new Shell promotion introduces six exclusive LEGO models that are based on some of the most iconic vehicles in Ferrari’s motoring history. This exciting promotion brings together three of the most global brands in the world and celebrates over 60 years of passion for performance between Shell and Ferrari.
Spanning decades of motoring heritage – covering truck, road and track vehicles – the models designed by LEGO Group illustrate the innovative and passionate nature of the Shell technical partnership with Ferrari. “This promotion perfectly represents the passion for performance and innovation that Shell and Ferrari share while incorporating the fun and imagination of LEGO products. Whether you are a fan of Ferrari, motorsport, or LEGO bricks, we think these toys are an exciting reward for our customers,” says Omar Y Sheikh, Managing Director of Shell Pakistan Limited. With the purchase of a pack of Shell Helix Synthetic Motor Oils and a minimum fill up of 10 litres of Shell Super, customers will be able to collect one of the six LEGO models or the LEGO Minifigure pack.
Featuring the smallest pull-back motor ever produced by LEGO Group, this unique range of Minifigures represents the first time any vehicles this size will have powered wheels. The limited edition Ferrari models are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of 2 metres. In addition to the Ferrari models, Shell has worked with LEGO Group to design three unique LEGO Minifigures. Shell and LEGO Group worked on the development of the mini-motor for over 18 months and it embodies the spirit of technological innovation and improved performance that is at the heart of Shell products. The ‘micro-propulsion’ motor is powerful enough to drive each pocket sized vehicle at high speed, making them ready to race wherever you are!
Shell and LEGO Group have created six of the most enigmatic and unique models associated with Ferrari racing. The models included in the promotion are: Ferrari F150 Italia, Scuderia Ferrari Truck, Ferrari 250 GT Berlinetta passo corto (SWB), Ferrari F40, Ferrari FXX and Ferrari 458 Italia.

The Nation: November 8, 2013