LEGO to promote educational programs in Pakistan

LAHORE: With only a few months since its first store opening in Karachi, the Danish toy brand LEGO is all set to expand its operations in all major cities in Pakistan. 

The giant toy company, which is known all over the world for inspiring children and young people to develop into responsible members of society through fun, learning and high-quality creative play activities, also aims to implement its education programme for local schools across Pakistan.

Bilal Saleem, country head LEGO Pakistan, stated, “Children are our role models. They reinvent the world and themselves in it over and over again, surprising themselves and others in what they can create and do. In Pakistan, there is a great need to meet the UN Millennium Development Goals, especially within education. As we seek to expand our operations in Pakistan, we want to make our contribution by setting up educational institutes across the country. These institutes will deliver teacher-tested, classroom – ready solutions for engaging and inspiring young learners and combine the unique, inspiring qualities of LEGO bricks with subject-specific tools and curricula so classroom teachers can meet key learning objectives.”

The Embassy of Denmark has also expressed its interest in supporting LEGO’s education programme in Pakistan.

During a visit to the LEGO Store, Danish Ambassador Jesper M Sorensen expressed great pride in having LEGO come to Pakistan by opening its first flagship store in Karachi. 

“This is an exciting time for us, and we are in discussion with LEGO on how we can support their education programme for Pakistan. It is not only a great platform to enhance the trade relations between our two countries, but also a great support to our current and future development programme, which has a strong focus on providing quality education to underprivileged children in Pakistan,” said Ambassador Sorensen.

The News-27th August-2013