Posted by bs on 14th Sep 2016
LEGO-The Shape Of Imagination
One of LEGO’s key brand communication pillar is that LEGO is the building blocks of imagination. We demonstrate the power of imagination with a LEGO sculpture that casts three very different shadows depending on the angle of the light source. Using perception-based lighting and 41,883 LEGO bricks, we created a multi-dimensional installation. It appears to be nothing more than an abstract LEGO sculpture. However, when the sculpture is rotated, the amorphous shadow morphs into three very distinct and recognisable shape.
Credits
Agency Producer Alvin Chin, Chow Kit Yee
Artist: John V. Muntean
Chief Creative Officer: Eugene Cheong
Copywriter: KEvin J
Creative Director: Troy Lim, Jon Loke
Designer: John V. Muntean
Worldwide Chief Creative Officer: Tham Khai Meng
Producer: Cheryl Heng
Senior Art Director: David Stevanov
Senior Copywriter: Adrian Yeap
Advertising Agency: OgilvyOne Worldwide Singapore
Account Director: Emily Poon
Account Manager: Samantha Kudus
Brand Manager (Client): Low Wei Li
Planner: Valerie Wang